SEO A/B testing: Unleash the potential of your website

Search Engine Optimization (SEO) is a powerful channel for digital marketing strategy. SEO pulls-in quality traffic increases sales and leads. Redesigning an SEO friendly website means the search engines can efficiently crawl each page on the site, effectively interpret the content and index it in their database. It is essential to (re)design and (re)develop an SEO-friendly website to increase organic traffic and earn first page rankings. However, it’s challenging to attribute traffic results to specific changes made in the website.

One way to bring that quantitative rigour to the organic search efforts is to perform SEO A/B testing.


A/B testing vs Split testing

It is pertinent to mention here that the terms “A/B testing” and “split testing” are often used interchangeably. They’re two different types of performance measuring tests.

A/B testing involves comparing two versions of marketing asset based on changing one element, such as the Call To Action(CTA) text or image on a landing page.

Whereas, split testing involves comparing two distinct designs.

Check out some of the benefits of A/B testing:

1. Improves user engagement

With minimal changes on details of a page such as headlines, font size and style, image, placement of a CTA button, the colour of buttons may increase engagement and traffic of the website.
2. High Conversion Rate

A/B testing is an effective way to create actionable content to convert visitors into buyers. Carefully build two distinctive pages to find out which one works better for the website. With a minimal cost, the test helps to increase conversions.
3. Increase in traffic, ranking and sales

The most crucial benefit of A/B testing is the increase in traffic and sales. The lesser bounce rate, significant improvement in user engagement, higher conversion rate all these united results enhances the websites authority, page rank and sales.

Ready to get started for SEO A/B testing services? Contact us today and get a free quote.
Location: Bonogin QLD 4213, Australia

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