Ways to Build Trust Online & Why it Matters?

eCommerce is growing exponentially every day, and trust plays a significant role in online purchasing decisions. Building trust (online or offline) is a gradual process. It has to be nurtured over a period of time. Trust is the foremost reason why branding is so important in organisations. Brand recognition translates into trust, which converts into sales. Here are some basic approaches to build customer trust online:

Build a relationship through valuable content.
Content is a powerful tool to connect with consumers, be it image, text or video. Quality and valuable content, especially the stories, have the potential to introduce your brand to customers effectively. Content show the personality behind your brand and help people feel like they know you and trust you. It can develop a distinct brand voice.

Provide trustworthy payment solutions.
The payment gateway should establish trust in clients as they make their purchases. It should also protect against fraud and other security problems.

Engage customers in two-way communication.
Offer multiple channels of interaction through which customers can reach for support or inquiries such as a call centre, email, texting, Whatsapp, Instagram, Facebook, Twitter, etc. Make it easy for a customer to connect with you whenever required. 
 
Communicate quickly and professionally.
Brands that deliver exceptional service know that their customers are looking for great experiences that lead to long-term relationships.

Respond proactively to customer queries.
When a customer contacts you through any communication channel, you should respond proactively without any delay – not hours or days. Continuously monitor your all communication channels.

Ask customers to post feedback.
Encourage reviews and those who have had a positive customer experience but also from customers who might have experienced a problem and were satisfied with your handling of the issue. Share testimonials from happy customers.

At Talk Digital we invest time and efforts to develop trust and a reliable relationship with your clients - to positively transform your brand in the years to come.
Location: Bonogin QLD 4213, Australia

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