Why use videos for marketing v/s content marketing

In this digital marketing era, content marketing has established its importance, and it’s evolving at an astounding pace. For the longest time, content marketing has revolved around the text in the form of blogs, white papers, eBooks, social media posts or articles in newspapers. While images, GIF, memes and info-graphics did take over, they continued to have text as their primary mode of communication. However, we’ve seen a new change in the last couple of years - the use of videos for marketing. It is highly widespread, and the popularity has gone hand-in-hand with the rise of social media. Here are some of the reasons that videos for marketing are more effective than content marketing. 


Video content is eye-catching and builds trust

Internet is flooded with an excess of content, making content marketing highly competitive. Video content has the potential to attract consumer attention better than other forms of content. The more fascinating the video content, the more likely it is to be consumed. The goal of any marketing drive is to build trust, and video marketing can create reliable connections in ways other content formats fail.

Websites with video content do better in SEO

When Google algorithms assess the relevance of a web page to a keyword, it considers the text, image, and video content. By offering a combination of all three, improve ranking by showing algorithms varied and comprehensive resource to the users using the search engine. Moreover, video content increases the amount of time that viewers spend on the website so that the metric is boosted, which improves SEO ranking. In other words, including video means people stay on your site longer, which will help you rank higher on Google.

Video content encourages social shares

Video content interchangeable across platforms. A video uploaded on YouTube can be shared across social media platforms such as Facebook and Twitter. It has the potential to go viral. It can be embedded on website pages, played in a social media post, and easily shared by any number of viewers. Quality video content can popularise the brand all around the world.

Concluding Thoughts

It is critical to incorporate video content into a digital marketing strategy to stay competitive and relevant. There are several ways to promote video content such as live video streaming, webinars, tutorials, ex-plainer videos, product introductions, interviews and Q&As, event videos. If you need help in creating engaging video content, contact Talk Digital.
Location: Bonogin QLD 4213, Australia

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