SEO vs. PPC: when to optimize and when to pay for traffic?

Search Engine Optimisation and PPC advertising: the two pillars of marketing that can make your brand, products, and services a success. Although SEO and PPC go hand-in-hand, there are instances where you have to choose one.

If you're in a similar dilemma, this piece of information can help.

SEO: An Overview
Search Engine Optimisation (SEO) is the process of optimising your website to make it rank on search engine results. SEO is a broad topic and is subdivided into various categories, including on-page SEO, on-page SEO, and technical SEO. The ultimate motive of this process is to build your website's presence on search results and attract traffic organically.

PPC: An Overview
Pay Per Click (PPC) advertising is a type of search engine marketing in which you pay publishers like Google and Facebook for running your ads on the search results. PPC is also divided into a plethora of subcategories, including text ads, product listings, and banner advertisements. The primary objective of running PPC ads is to attract a massive amount of traffic for a short duration of time.

SEO vs. PPC: Which One to Choose?
Both SEO and PPC work well in respective situations, and it all boils down to your business requirements. For example, you've launched a food delivery mobile application, and contemplate on sustaining its sale, SEO would be a better option. You can create a few blogs on your website, talking about the benefits and working of food delivery apps.

You can consult an SEO agency to apply robust content marketing to your content. Now, when people search for online food delivery, food delivery app, or any other term depending upon the keywords you are targeting, your blogs will get notices, thereby driving traffic to your product.

PPC, on the other hand, is beneficial if you want to sell a lot of your products in a short span of time. Suppose you own an apparel store and have launched a new line of winter coats for women. Since the winter shopping season is small, relying on SEO would not produce any results. In such cases, PPC advertising can come in handy and provide quick results.

Wrapping It Up
Both SEO and PPC are essential for a brand to grow online, and all major brands integrate them to achieve the best results. However, if you want to stick to one, choose the strategy which best suits your requirements. If making a call is difficult for you, consult a reputed SEO agency.
Location: Bonogin QLD 4213, Australia

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