The Rise of Amazon Search Optimisation

Is SEO only for Google? Well, that’s certainly what most Amazon sellers believe. That’s fine if your website is the only place where you sell our product, but if you have your product listed on Amazon as well, you want customers to find it.

Therefore, it is essential to understand Amazon’s search algorithm, and it right to get more traffic and sales.

Amazon’s Search Algorithm
Amazon is the world’s largest e-commerce company and focuses on selling efficiently by providing accurate product recommendations to millions of customers.

Since most of the Amazon searches are transactional, its algorithm only depends on a couple of factors:
  • Performance
  • Relevance
If you optimise your Amazon product page as per the two essential ranking factors, you will sell more.

Relevance-Related Factors
Relevance-related factors are easy to influence by strategically using relevant keywords. Here are a few of these factors to consider.

Product Title: Your product title should include the brand name, clear product description, USP, colour, and size of the product.

Seller Name: You can get your products ranked higher if you include the main keywords for the product within the seller name.

Amazon Back-end Keywords: Amazon Back-end Keywords are hidden keywords that tell the Amazon algorithm about the relevance of a specific product listing.

Brand Field: The brand name of your product should always show up on the product page because of the fact that most shoppers on Amazon, search for a product based on its brand name.

Product Description and Bullet Points: Product description and bullet points of your product give information about your product; therefore, make it as detailed as possible, along with using the essential keywords.

Performance-Related Factors
You cannot influence performance-related factors by using keywords or optimising your description. 
These factors include:

Product’s Price: The more competitive your price, the more you will sell.

Amazon Conversion Rate: The higher the conversion rate of your product, the higher it will rank.

Product Images: The higher the quality of your images, the higher it will rank. Therefore, use high-quality photos that follow Amazon guidelines.

Amazon Reviews: The better reviews your product has, the higher it will rank.

Talk Digital: Helping Businesses Sell more on Amazon
Amazon SEO is challenging and requires a substantial amount of expertise and experience. Being the leading SEO agency in Australia, we offer expert-level Amazon SEO solutions to make sure your product page is well-optimised and ranks high on Amazon searches. We optimise your product copy as well to ensure you sell more.
Location: Bonogin QLD 4213, Australia

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