The key point of SEO strategy for any eCommerce industry


Search Engine Optimisation (SEO) is one of the most crucial marketing essentials for a website, especially if it is an e-commerce business. But, here is a twist; the SEO strategy for the e-commerce website doesn’t work the same as it is for regular sites. The key point of SEO strategy for any eCommerce industry is "customer-based optimisation," as opposed to "reader-based optimisation," which is used in SEO of standard websites.

Here are a few essential steps every SEO agency gold coast uses for the successful implementation of SEO to your e-commerce website.

Amazon keyword research
Amazon is to e-commerce as Google is to regular websites. When it comes to keywords with high buyer intent, Amazon is a gold mine because when people search for something on Amazon, they literally do it with an intention to buy. Moreover, finding Amazon keywords is simple.

Head on to Amazon and type your keyword, but don't press Enter. Amazon's

AI will suggest a bunch of related ideas that customers are searching for, thereby providing you with relevant keywords. Or, you can use Amazon Keyword Tool, whose auto-fill offers you hundreds of keyword suggestions for the keyword you type in.

Competitor research
If you have competitors that are ranking higher than you, use their website to steal their keywords. The process is simple: type your keyword in Google, select a competitor, and scan its pages for potential keywords. However, don't go crazy and use all of their keywords. A website ranking high on search results does not necessarily mean it has used the best keywords -- maybe it has a better domain authority.

Use keyword tools
KW tools like Ahrefs and Uber suggest help you get valuable keyword ideas. You can get keyword suggestions by typing your keyword, or you can paste the website URL in the search tab and get a detailed overview of the website's SEO: its keywords, DA, backlinks, and more. Once you have the keywords, head to Google Keyword Planner and to determine their search volume and CPC. A high CPC (cost per click) means a high buyer's intent.

Wrapping it up
E-commerce SEO is tricky and is often confused with regular website SEO. Although the process is the same -- keyword analysis and competitor research -- the audience that you need to target is different, which changes the entire dimension of the SEO strategy.
Location: Bonogin QLD 4213, Australia

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