HOW TO DO THE FULL SEO AUDIT?


Do you know that you can help your site have better visibility on the internet by increasing its rank to the first page or even to the top three search results? For every online business or portal that expects maximum visibility to potential clients, a full website SEO audit is essential.

Introduction to website audit

A site audit is quite similar to your financial audit. You take a complete in-depth analysis of every factor, which Google considers while ranking its results. This analysis includes every single element starting from keyword analysis to checking for accuracy in landing pages.

Preparing for SEO audit

There are numerous audit tools available on the internet. However, there are very few holistic tools. You ought to use specific tools for each criterion. A trained SEO auditor will have a good knowledge about which tool to use for which performance.

Create a plan or strategy

Technicians classify SEO audit into three types.
  • Technical SEO audit – This audit analyses accessibility, on-page factor, penalty checks, and others
  • Link Profile SEO audit – This audit covers off-page factors like links
  • Content and social SEO audit – This audit includes keyword research, content readability, page design audit, and so on.
Some prefer to add another classification to this list- the competitor audit. It comes handy when you are in a cut-throat competition with another entity, or you are entering the industry for the very first time. You need a benchmark to compare and audit the performance and features of your site, and the best benchmark is always your hardest competitor.

Technical SEO audit

This audit is the first step in any SEO audit. The primary purpose of a site is to create an accessible portal for your customers to enjoy your service. Is it accessible? The audit starts with ranking the accessibility of the website using robots meta tags, XML sitemaps, and others. The next step is to check the architecture or site map. An auditor will check whether there is a possibility to reduce the number of clicks required for a visitor to move to one page from another. The last step is to make sure that Google’s crawler can easily access and index your pages.

Link profile SEO audit

It includes checking the authenticity and quality of the links. The stage also includes using SEO techniques to reduce bounce rate. A good link profile SEO audit will increase traffic to your site, which in turn will increase the ranking.

Content and social SEO audit

Every single word on your site is for your customers. This stage checks the quality of the content, design of the page, presence of high-performing keywords, social media linking, and others.

The SEO audit is not just crucial; it is also a long process, which utilises numerous tools, strategies, and concepts. Thus, it is best to hire a professional SEO team to work on your site.
Location: Bonogin QLD 4213, Australia

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