Things to keep in mind before building a custom landing page design


The landing page is like a storefront for the website. It is the page that most visitors will see when they enter your business site. If appropriately designed, it can guide the users to become loyal customers. Hence, it plays a crucial role in the success of any website. Improper design of the landing page can discourage users and divert traffic to other websites. Here are a few things you should keep in mind while building a custom landing page design.

To the point

Always use discrete content for custom landing page design. The content should always highlight the key features of the website. Instead of a big article, use small paragraphs to describe each functionality of the product or service. Write the content in simple language or use info graphics, so your users stay engaged. Complicated adjectives may become counterproductive unless your niche demands it.

Use simple layout

The layout of the landing page must be simple, and it should fit the narrative of the site. The visitor must find the information easily by scrolling down the page. Highlight the benefits of the site, and compared it to competitor's products to show how it offers a better solution or satisfaction. Use diverse converting text elements to encourage the users to stay on the site. You can use lead generation forms and clickable call-to-action buttons to get positive interaction with the user.

Build a trustworthy identity

On the internet, there are millions of websites, and customers do not believe every site to be authentic. Thus, it would help if you created a trustworthy vibe or feel when a potential customer visits the website. Here are some elements proved to build trust in the potential buyers.
  1. A professional logo
  2. Relevant alluring graphics
  3. Navigation links with proper landing page
  4. SEO optimised web page
  5. Testimonials
If you have any credentials that would showcase your business as an authentic one, parade it on the page. For instance, online pharmacies should display their license number, accreditation details, and others.

Build it for millennial

Currently, the demographics of internet users are Generation Z (millennial). This group of people have impulse buying behaviour and shortened attention span. To capture the attention of these users, you should make the site mobile-friendly. To showcase the unique value proposition of the site, you can use embedded videos on the landing page. Also, use social sharing icons on the landing page. It helps them spread your content in social media, creating a trend.

Conclusion

A successful landing page defines the success of a website. Thus, many people take professional help to design a landing page for their site.
Location: Bonogin QLD 4213, Australia

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