Modern Keyword Research Strategy for your business

Back in the days, keyword optimisation was considered as the Holy Grail of SEO; all you needed to do is insert keywords with high search volumes and find your website dominating the web results.

Now, various new factors have come into play, but keywords are still the most crucial aspect of SEO Brisbane internet marketing.
Here is a definitive guide to effective keyword research for your business.

Define your competitors
Since you know your niche, you must have a couple of keywords that describe the products or services you provide. Type in those keywords or topics and see which websites take the top position. Those are your competitors.

Look for keywords your competitors rank for
Once you have the list of your competitors, look for the keywords they rank for. The easiest way to do this is by using a keyword planner, such as Ahrefs or Ubersuggest. Now, all you need to do is enter the URL of the competitor's website in the search box. The tool will display all the keywords for which the site is ranking. So, you have a list of industry-related keywords your competitors rank for, and you don't.

Select your target keywords
Your competitors might be ranking for more than a thousand keywords, maybe because they have been in the industry for several years. As a beginner, you will need to select a few keywords from the horde for which you feel you can outrank your competitors. Here is where keyword difficulty comes into play.

When you search for a keyword in the search tab of your keyword tool, you will get results, including search volume, SEO difficulty, paid difficulty, and cost per click. Ideally, a keyword with more than 10,000 searches per month and SEO difficulty under 50 can be an ideal pick. However, when starting out, you can target keywords with search volume under 10,000 as well, but make sure it is not below 1,000.

Identify the intent
Once you find the keywords, search for them one by one to see what are people expecting to see. Do the results cover the users' need for information or users' search for them to compare or buy products?

Conclusion
Once you segregate the keywords that suit your content, start mapping keywords to your content and pages. If you encounter any queries with your website SEO, get in touch with Talk Digital.
Location: Bonogin QLD 4213, Australia

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