Tips for increasing your organic reach on social
Facebook is one of those platforms that come to mind when we talk bout organic social media reach. However, it is also the platform that is known to reduce the organic reach of pages, as pages with more than 500,000 followers get less than 2 percent of organic traffic.
And the same goes for Twitter and LinkedIn as well. With the organic reach plummeting, how can you benefit from social media searches? Let's find out.
Put your efforts on the right places
Don't get hungry for a presence on every social media platform, as your audience might not be present on all of them. Instead, select a couple of outlets and focus your efforts solely on those channels.
Optimize your profiles
You can tweak several aspects of your social media profile for enhanced visibility and optimization. Similar to search engines, social media platforms have certain algorithms, and you can use them to be a social media rockstar. Here are a few tactics to follow.
"Evergreen content" is one of the phrases you'll encounter every time you look for tips to succeed on social media. Create engaging posts that are educational, funny, shocking, or emotional in some way or the other.
Smart work over hard work
One mistake new marketers and business owners do on social media are to post multiple times a day. Although posting twice or thrice a day is ideal, spamming your followers' feeds seventeen times a day is not a good practice. Instead, focus on creating relevant, high-quality content and keep on experimenting with different frequencies.
Use targeting
Different platforms provide different targeting options, and you can tweak to specifically target your audience. For instance, Facebook's organic post targeting allows you to filter your content based on the following parameters.
Final thoughts
Social media marketing is gaining popularity due to increased competition in organic reach from search engines. However, the same trend is being witnessed on social media, too, as platforms like Facebook and Twitter have plunged organic reach. But, you don't need to worry as Talk Digital, the leading digital marketing agency Brisbane offers you the best social media marketing solutions.
And the same goes for Twitter and LinkedIn as well. With the organic reach plummeting, how can you benefit from social media searches? Let's find out.
Put your efforts on the right places
Don't get hungry for a presence on every social media platform, as your audience might not be present on all of them. Instead, select a couple of outlets and focus your efforts solely on those channels.
Optimize your profiles
You can tweak several aspects of your social media profile for enhanced visibility and optimization. Similar to search engines, social media platforms have certain algorithms, and you can use them to be a social media rockstar. Here are a few tactics to follow.
- Simple, easy-to-remember username
- Recognizable brand logo/photo
- Keyword-rich descriptions (that are not spammy and sound natural)
- Trackable link to your website
"Evergreen content" is one of the phrases you'll encounter every time you look for tips to succeed on social media. Create engaging posts that are educational, funny, shocking, or emotional in some way or the other.
Smart work over hard work
One mistake new marketers and business owners do on social media are to post multiple times a day. Although posting twice or thrice a day is ideal, spamming your followers' feeds seventeen times a day is not a good practice. Instead, focus on creating relevant, high-quality content and keep on experimenting with different frequencies.
Use targeting
Different platforms provide different targeting options, and you can tweak to specifically target your audience. For instance, Facebook's organic post targeting allows you to filter your content based on the following parameters.
- Gender
- Relationship
- Education level
- Status
- Location
- Language
- Age
- Post end date
- Interests
Final thoughts
Social media marketing is gaining popularity due to increased competition in organic reach from search engines. However, the same trend is being witnessed on social media, too, as platforms like Facebook and Twitter have plunged organic reach. But, you don't need to worry as Talk Digital, the leading digital marketing agency Brisbane offers you the best social media marketing solutions.
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