SEO A/B testing: Unleash the potential of your website
Search Engine Optimization (SEO) is a powerful channel for digital marketing strategy. SEO pulls-in quality traffic increases sales and leads. Redesigning an SEO friendly website means the search engines can efficiently crawl each page on the site, effectively interpret the content and index it in their database. It is essential to (re)design and (re)develop an SEO-friendly website to increase organic traffic and earn first page rankings. However, it’s challenging to attribute traffic results to specific changes made in the website. One way to bring that quantitative rigour to the organic search efforts is to perform SEO A/B testing. A/B testing vs Split testing It is pertinent to mention here that the terms “A/B testing” and “split testing” are often used interchangeably. They’re two different types of performance measuring tests. A/B testing involves comparing two versions of marketing asset based on changing one element, such as the Call To Action(CTA) text or image on a lan...