Digital Marketing Agency in Gold Coast

Facebook is one of those platforms that come to mind when we talk bout organic social media reach. However, it is also the platform that is known to reduce the organic reach of pages, as pages with more than 500,000 followers get less than 2 percent of organic traffic. And the same goes for Twitter and LinkedIn as well. With the organic reach plummeting, how can you benefit from social media searches? Let's find out. Put your efforts on the right places Don't get hungry for a presence on every social media platform, as your audience might not be present on all of them. Instead, select a couple of outlets and focus your efforts solely on those channels. Optimize your profiles You can tweak several aspects of your social media profile for enhanced visibility and optimization. Similar to search engines, social media platforms have certain algorithms, and you can use them to be a social media rockstar. Here are a few tactics to follow. Simple, easy-to-remember username ...

Back in the days, keyword optimisation was considered as the Holy Grail of SEO; all you needed to do is insert keywords with high search volumes and find your website dominating the web results. Now, various new factors have come into play, but keywords are still the most crucial aspect of SEO Brisbane internet marketing. Here is a definitive guide to effective keyword research for your business. Define your competitors Since you know your niche, you must have a couple of keywords that describe the products or services you provide. Type in those keywords or topics and see which websites take the top position. Those are your competitors. Look for keywords your competitors rank for Once you have the list of your competitors, look for the keywords they rank for. The easiest way to do this is by using a keyword planner, such as Ahrefs or Ubersuggest. Now, all you need to do is enter the URL of the competitor's website in the search box. The tool will display all the keywords for which...

Are you a startup that needs to get to its target customers and grow online? Search engines pay one of the most crucial roles in holistic business success; sadly, it is the most challenging component as well. If you are struggling with SEO, consult SEO services gold coast like Talk Digital to uncover what SEO techniques a company should use. For now, here are four quick SEO tips a company should use to drive business online. Determine SEO business goals Effective SEO can help you achieve a bunch of business goals, ranging from creating brand awareness to driving sales. And, to create a powerful SEO strategy, you will need to specify what exactly do you want to achieve. Here are some business goals you can attain with SEO, Brand recognition Steady lead generation Increased sales, profit, and revenue When you figure out what you are looking for, it becomes easy to identify the topics, motives, and problems of your target audience, which in turn can generate seamless business pote...

When you launch a new site, the ultimate goal is and should be to index it on the first page of Google search results. The sooner your pages get indexed, they start competing for the top spots, but it is only until they reach the first page when they begin driving loads of quality traffic. Talk Digital offers expert Brisbane SEO services that ensure your website ranks on the top spot. But, why is Google's first-page indexing crucial? Let's find out. You get more traffic Google and Bing are the top search engines in the world, and websites that rank on the top spot get 42 percent of the traffic, with the ones ranking on second getting 11 percent. More than 90 percent of people do not go to the second page for an answer to their query, indicating that most of the traffic is consumed by the websites that are indexed on the first page. Thus, if your website is ranked on the first page, it ought to get more traffic. It increases business authority and authenticity When your websit...

With the audience and consumers getting smarter with every second passing, the relevance of content marketing has dramatically increased. However, the concept of content marketing goes way beyond creating and publishing content. Here are the top five content marketing strategies that an SEO agency uses to guarantee business success. Set goals for all content you create and publish Before creating content, it is essential to plan every bit of it, primarily the end mind. The quick rule to it is by defining what you are expecting from your content. When you assign goals to your blog posts, videos, info graphics, or any type of content you produce, you can better map it and make it more compelling to your target audience. Here are a few types of content a business can create. E-books, white paper, leading to form submissions and trial signups; Organisational goal: lead generation. Roundup posts, guest posts, infographics, leading to generating referral traffic; Organisational goal: b...

Marketing is the key to business success, and we all know that. However, marketing is a broad concept, which collectively includes traditional (offline) and digital (online) marketing. For new businesses with a small marketing budget, facilitating digital marketing can be a hassle. However, with the world going digital, overlooking digital marketing is a blunder most new businesses make. Here is a quick look at how a digital marketing agency can help your business. Global recognition When the concept of digital marketing came out, it's primary application was to attract and engage people from all over the world, irrespective of where a business is located. You can tailor your campaigns to target any city in the world, helping you with geographic expansion. Cost-effective Many business owners have this perception that digital marketing is costly, but the truth is, you don't need to spend big bucks on it. For instance, a TV ad for 30 seconds will cost a business more than ...