Digital Marketing Agency in Gold Coast

eCommerce is growing exponentially every day, and trust plays a significant role in online purchasing decisions. Building trust  (online or offline) is a gradual process. It has to be nurtured over a period of time. Trust is the foremost reason why branding is so important in organisations. Brand recognition translates into trust, which converts into sales. Here are some basic approaches to build customer trust online: Build a relationship through valuable content. Content is a powerful tool to connect with consumers, be it image, text or video. Quality and valuable content, especially the stories, have the potential to introduce your brand to customers effectively. Content show the personality behind your brand and help people feel like they know you and trust you. It can develop a distinct brand voice. Provide trustworthy payment solutions. The payment gateway should establish trust in clients as they make their purchases. It should also protect against fraud and other se...

The website traffic performance varies in annual cycles. In many B2C business industries such as Travel, eCommerce, hotels, etc., the demand for your product or service depends on seasonality -so does the content search. Sometimes, the trend goes upward or downward - accordingly, your keywords should be changing with the seasons. To adapt to the seasonal demand, are you making the most of seasonal keywords in your content? Why incorporate seasonal keywords into your content? How can you adjust seasonal keywords in your business to avoid falling apart during the seasonal demand? Strategically, utilise those opportunities to avail the best possible value. In this write-up, you will find a brief about what seasonal keywords mean and quick tips that you can do about it. What are the seasonal keywords? The idea behind seasonal keywords is simple; they’re the phrases that people search for most at certain times of the year. Understand the seasonality in customer demand and keywords It...

In this digital marketing era, content marketing has established its importance, and it’s evolving at an astounding pace. For the longest time, content marketing has revolved around the text in the form of blogs, white papers, eBooks, social media posts or articles in newspapers. While images, GIF, memes and info-graphics did take over, they continued to have text as their primary mode of communication. However, we’ve seen a new change in the last couple of years - the use of videos for marketing. It is highly widespread, and the popularity has gone hand-in-hand with the rise of social media. Here are some of the reasons that videos for marketing are more effective than content marketing.  Video content is eye-catching and builds trust Internet is flooded with an excess of content, making content marketing highly competitive. Video content has the potential to attract consumer attention better than other forms of content. The more fascinating the video content, the more lik...