Digital Marketing Agency in Gold Coast

Search Engine Optimisation and PPC advertising : the two pillars of marketing that can make your brand, products, and services a success. Although SEO and PPC go hand-in-hand, there are instances where you have to choose one. If you're in a similar dilemma, this piece of information can help. SEO: An Overview Search Engine Optimisation (SEO) is the process of optimising your website to make it rank on search engine results. SEO is a broad topic and is subdivided into various categories, including on-page SEO, on-page SEO, and technical SEO. The ultimate motive of this process is to build your website's presence on search results and attract traffic organically. PPC: An Overview Pay Per Click (PPC) advertising is a type of search engine marketing in which you pay publishers like Google and Facebook for running your ads on the search results. PPC is also divided into a plethora of subcategories, including text ads, product listings, and banner advertisements. The primary object...

Is SEO only for Google? Well, that’s certainly what most Amazon sellers believe. That’s fine if your website is the only place where you sell our product, but if you have your product listed on Amazon as well, you want customers to find it. Therefore, it is essential to understand Amazon’s search algorithm, and it right to get more traffic and sales. Amazon’s Search Algorithm Amazon is the world’s largest e-commerce company and focuses on selling efficiently by providing accurate product recommendations to millions of customers. Since most of the Amazon searches are transactional, its algorithm only depends on a couple of factors: Performance Relevance If you optimise your Amazon product page as per the two essential ranking factors, you will sell more. Relevance-Related Factors Relevance-related factors are easy to influence by strategically using relevant keywords. Here are a few of these factors to consider. Product Title: Your product title should include the brand name, cl...

Introduction Talk Digital is a top-rated digital marketing agency offering brand management, social media marketing, landing page design, SEO, web designing, Google Adwords management, and mobile app development services. It has a proven track record of working with great clients across dozens of industries. We work on a wide variety of projects. We know each project is different and unique. The team at the Talk Digital approach each project with an open mind and manage each piece of development in a way that suits the individual project. From the moment you connect with us, our experienced developers ensure to receive inputs and honest feedback. We realise that requirements may change over time and are well prepared to be flexible.  After gathering your initial specifications, we present a detailed document outlining our proposed solution. The team keep improving the proposal until it fully meets the client’s needs. The development task is split down into sub-tasks. The team c...