Digital Marketing Agency in Gold Coast

With the audience and consumers getting smarter with every second passing, the relevance of content marketing has dramatically increased. However, the concept of content marketing goes way beyond creating and publishing content. Here are the top five content marketing strategies that an SEO agency uses to guarantee business success. Set goals for all content you create and publish Before creating content, it is essential to plan every bit of it, primarily the end mind. The quick rule to it is by defining what you are expecting from your content. When you assign goals to your blog posts, videos, info graphics, or any type of content you produce, you can better map it and make it more compelling to your target audience. Here are a few types of content a business can create. E-books, white paper, leading to form submissions and trial signups; Organisational goal: lead generation. Roundup posts, guest posts, infographics, leading to generating referral traffic; Organisational goal: b...

Marketing is the key to business success, and we all know that. However, marketing is a broad concept, which collectively includes traditional (offline) and digital (online) marketing. For new businesses with a small marketing budget, facilitating digital marketing can be a hassle. However, with the world going digital, overlooking digital marketing is a blunder most new businesses make. Here is a quick look at how a digital marketing agency can help your business. Global recognition When the concept of digital marketing came out, it's primary application was to attract and engage people from all over the world, irrespective of where a business is located. You can tailor your campaigns to target any city in the world, helping you with geographic expansion. Cost-effective Many business owners have this perception that digital marketing is costly, but the truth is, you don't need to spend big bucks on it. For instance, a TV ad for 30 seconds will cost a business more than ...

Do you know that you can help your site have better visibility on the internet by increasing its rank to the first page or even to the top three search results? For every online business or portal that expects maximum visibility to potential clients, a full website SEO audit is essential. Introduction to website audit A site audit is quite similar to your financial audit. You take a complete in-depth analysis of every factor, which Google considers while ranking its results. This analysis includes every single element starting from keyword analysis to checking for accuracy in landing pages. Preparing for SEO audit There are numerous audit tools available on the internet. However, there are very few holistic tools. You ought to use specific tools for each criterion. A trained SEO auditor will have a good knowledge about which tool to use for which performance. Create a plan or strategy Technicians classify SEO audit into three types. Technical SEO audit – This audit analyses ...

The landing page is like a storefront for the website. It is the page that most visitors will see when they enter your business site. If appropriately designed, it can guide the users to become loyal customers. Hence, it plays a crucial role in the success of any website. Improper design of the landing page can discourage users and divert traffic to other websites. Here are a few things you should keep in mind while building a custom landing page design. To the point Always use discrete content for custom landing page design . The content should always highlight the key features of the website. Instead of a big article, use small paragraphs to describe each functionality of the product or service. Write the content in simple language or use info graphics, so your users stay engaged. Complicated adjectives may become counterproductive unless your niche demands it. Use simple layout The layout of the landing page must be simple, and it should fit the narrative of the site. The v...